Ready for a trip through toy history?
From timeless classics to viral sensations, every week we spotlight one iconic toy from a different decade. Dive into the blog and rediscover what made generations fall in love.
Grab One!
We've looked back... now it's your turn.
Pick a year and see what everyone was talking about.
2020
The 2020s have been driven by social media like never before. TikTok, YouTube Shorts, and Instagram can turn a toy into a worldwide sensation overnight. Collectibles, sensory toys, kawaii designs, and blind boxes dominate today's trends, while nostalgic classics continue to make a huge comeback.
POP MART
AMONG US
Roblox
Labubu
2010
The 2010s changed the toy world forever. Social media, YouTube, and unboxing videos helped toys go viral across the globe. Collectibles, surprise toys, and sensory products became must-have items, while classic brands found new life through fresh designs and creative play.
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Fidget Spinner
Frozen
Lego (Since 1930)
Slime
2000
The 2000s brought toys to life like never before. Electronic pets, collectible figures, creative building sets, and battle toys became huge global trends. Television, movies, and video games had a bigger influence than ever, creating unforgettable toy crazes that many still collect today.
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FurReal
Bratz
Moon Sand
Tech Deck
1990
The 1990s changed the toy industry forever. Digital pets, collectible card games, and interactive toys took over, while classic brands continued to evolve. It was a decade where technology met imagination, creating some of the most memorable toy crazes of all time.
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Furby
Tamagotchi
Pokémon Trading Card
K´NEX
1980
The 1980s were all about bold colors, Saturday morning cartoons, and unforgettable toy brands. Many of the decade's biggest toys were backed by TV shows and movies, turning them into worldwide sensations. It was a golden era for action figures, collectibles, and imaginative play.
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Barbie
My little Pony
Game Boy
Rubrik´d Cube
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1970
The 1970s introduced some of the most influential toys ever made. Action figures became a global phenomenon, collectible toys gained popularity, and classic building sets continued to grow. Children were inspired by space exploration, superheroes, and blockbuster movies, creating toy trends that are still loved today.
Monchhichi
Star Wars
Guess who?
Matchbox
1960
The 1960s brought a wave of creativity and imagination to the toy world. Classic dolls, building sets, toy cars, board games, and action figures became household favorites. As television grew, many toys were inspired by popular TV shows and cartoons, creating some of the first true toy crazes.
G.I. Joe Classified Series #187
SCALEXTRIC
Etch A Sketch
Lite Brite Basic Fun!